Week Thirty-One: Podcast On The Writing Process

This week for 52 Ways To Write A Novel, I've put down my thoughts in a sound file - be warned, this is the unpolished version.

I expect to use a snippet in my monthly 'Typeface' podcast, coming March 1st, which will contain interviews with other writers in my area. But first off the unedited version, complete with umms and ahhs, is available below on SoundCloud - rather better sound quality for you - or alternatively on Spreaker via this handy link to my Ad Hoc writing podcasts.

I've recorded this while on a writing retreat in an isolated one-bedroom cottage in Devon. (Anything to avoid writing my novel!) So my thoughts here include what it's like to be on a writing retreat, at least at the start, and include musings on the writer's voice, beginnings, structural tension, first draft looseness, dialogue, influences, and - as always - the threatening shadow of Novel Avoidance Syndrome.

I reference John Braine's method of first draft writing as 'red-hot' - it should, of course, have been 'white-hot'. Apologies!

Ten minutes long.

Writers' Conference 2015 Podcast

I have started a series of podcasts over on Spreaker!

My very first podcast episode was for my own personal writing show, called AD HOC. As the name suggests, this is a short 5-7 minute show where I chat informally about what I'm working on at the moment. and any thoughts I have on writing or being a writer in general. Not sure about the frequency at the moment, but it would be nice to make it weekly.

My second podcast episode is a more epic job, and well worth a listen if you enjoy listening to writers 'out of hours' and with a glass of wine in hand. It's the first in a new podcast show called TYPEFACE, which I'm hoping to produce monthly, on or around the first of every month (this first one is a little early as I have a busy weekend ahead). TYPEFACE will feature interviews, news and general chat about the world of books and writing.

But I thought I'd kick off the series with a very special podcast, composed almost entirely of interviews on the hoof with writers at a conference last summer.

Here's how it came about ...

At the Romantic Novelists Association Conference, London 2015 - which was a lively event and very hot, with plenty of outdoor drinks and mingling in the evenings - I ventured forth with my trusty iPad and took recordings of writers chatting.

Announcing my intention to record as I approached, I grabbed snippets of conversation, interviews, ran informal question and answer sessions around the packed benches, and generally tried to capture the excited buzz of a writers' conference. After all, this is a writers' conference where (mostly) women who work alone in a room all year get out to meet other writers, exchange news and information, gossip freely, and generally let their hair down without any kids or significant others around to dampen the fun.

Writers recorded include:

 Milly Johnson, Katie Fforde, Talli Roland, Alison May, Kate Johnson, Ruth Frances Long, Rhoda Baxter, Hazel Gaynor, John Jackson, Jo Gilliver, Cal Andrews, Adrienne Vaughan, Lizzie Lamb, Joan Fleming, Rosemary Gemmel, Jan Jones, Roger Sanderson, Liz Fenwick, Brigid Coady, Jane Eastgate, Imogen Howson, Jenny Barden, Janet Gover, Carol Townend, Liam Livings, Fiona Harper, Frieda Lightfoot, Jane Lovering, Lucy Wheeler and many others ...

This unofficial podcast - THE RNA CONFERENCE 2015 PODCAST - is the result.

RNA CONFERENCE PODCAST (photo: Talli Roland)

Enjoy!

Please do FOLLOW my Spreaker account if you enjoy listening to writing podcasts - for there will be more to come this year.

Also, click LIKE to show your appreciation, leave a comment under the podcast, and/or share the link on social media.

It all helps!

Disclaimer: I am no longer affiliated to the RNA. This work is unofficial and not sanctioned in any way by the RNA.

Amazon Publishing acquires GIRL NUMBER ONE

I'm utterly thrilled to announce the sale of my self-published debut thriller GIRL NUMBER ONE to Amazon Publishing's crime and thriller imprint, Thomas & Mercer.

GIRL NUMBER ONE: a No. 1 Bestselling Thriller

Some of you will recall the convoluted history of this book, which was rejected last year by well over a dozen publishers. I believed in the book, and wanted to find it a readership, so decided to put the book on the market myself. I did everything on my own: editing, cover, blurb, marketing, and published the book in September 2015 at 99p, under my maiden name Jane Holland.

After a slow start, GIRL NUMBER ONE entered the UK Kindle Top 100, and reached Number 1 in the UK on December 10th.

It stayed in the Number 1 position for five days, when I cannily put the price up to £1.99. It began to drop, but thankfully slowly, and remained in the Top 100 for 84 days. The book has sold coming up to 44,000 paid downloads to date, plus over 4 million reads via Kindle Unlimited.

I was called by an editor from Amazon Publishing back in November, who had read GIRL NUMBER ONE and was very excited about it. Although I had already made some super sales on my own, she felt that teaming up with Amazon would open up new territories for the book, and after some research and discussion with other authors, I had to agree. I was particularly pleased that she wanted to acquire a second thriller from me as well.

I took the offer to my agent, and finally signed the contract last week. GIRL NUMBER ONE will be re-edited and republished with a new cover by Thomas & Mercer later in 2016, keeping all its current reviews. Meanwhile, I will be working on a second psychological thriller for them, which we are currently discussing.

This whole experience has been a real vindication for me of my personal belief in this novel. So if you're out there now, with a rejected novel, and you're unsure whether or not to self-publish, I would say, don't wait for someone else's permission to believe in your book, just go for it. If you go down the same route I did as a self-publisher, you will have little to lose and a great deal to gain.

I've also used this opportunity to make my first-ever podcast, to announce this publishing deal and also discuss my screenplay entry in the Red Planet Prize. Why not check it out? It's only 5 mins long - and I'll be starting a whole series of writing podcasts soon, so you might want to subscribe.

My other novels like MIRANDA are selling well too, on the back of GN1's success

Week Thirty: The Suitcase of Story

While waiting to start my next novel, a thriller whose plot has not yet taken full shape, I've written a speculative screenplay. A sixty-minute screenplay for television, to be precise - the pilot episode of what would be a Victorian paranormal detective series if anyone could ever be persuaded to make it. Bizarre, ambitious, and entirely unlikely, but a set-up I've had in my story suitcase for several years now, and this was its chance to shine.

Writing in another medium after more than two dozen full length novels is an experience I thoroughly recommend. It means stepping outside your comfort zone if you're a confirmed novelist, but you don't step outside it unaccompanied. Writing a screenplay employs the same basic skillset and structural understanding you bring to a novel, it's just that everything revolves around image and nuance via dialogue, rather than prose description, and there's no way to convey internal monologue, bar intrusive subtitles, or something that takes their place - such as, in the case of Reginald Perrin thinking about his mother-in-law, the flashed image of a trotting hippo.

I was concerned at first that I would find myself flailing about in alien territory after the first few pages. Screenwriters seem to use so much off-putting technical jargon: turning point, beat, crossfade, intercut, slugline, controlling idea, pay-off. What I found though, thankfully, was that I was still able to bring the suitcase of story to writing for the screen.

It's a battered old suitcase now - I've had it since I was a child, writing absurd fantasy novels on an attic typewriter - but it has everything I need in there: beginnings, middles, ends, character building, scene structure, dialogue, story arc, and more than a few scraps of plot ideas to keep me going. It even has a false bottom where I keep emotional truths and the resonant detail.

But what's my logline, FFS?

So the thing I have learned about the difference between screenwriting and novel-writing - and please remember that I am a novice at the former - is that story is paramount, whatever the medium. Some narratives, it is true, may be easier to tell as a film, others as a novel, others as a radio or stage play, I expect. But all have this one common thread of story, above all else.

So what is 'story'?

When we were small children, someone probably sat us down and told us our first stories, either from a book or their own imaginations. If we listened, and did not pick our noses instead, we were whisked somewhere else, to a place beyond ourselves where we could suddenly see our own lives in the distance and thereby gain some strange new perspective on them. And to a large extent that is what story is: a way not merely to entertain and divert the bored self for a few hours, but to allow us to see ourselves in a fresh way, to weigh our lives against another's, our character flaws and strengths against theirs, and so perhaps find new - and better! - ways to live.

Chapter One: As soon as the blonde walked into my office, I knew she was going to be trouble ...

All stories follow a common path. They begin somewhere we can all identify with - the ordinary or common ground of an everyday existence. They develop into an adventure or quest that forces us away from the common and into the extraordinary, where every new choice is an effort and a trial, yet nonetheless we start to feel ourselves stretch for the next step up. Finally they often conclude by bringing us full circle to see how far we have come, allowing us to mourn hardships and losses, then celebrate the victories and lessons learnt along the way.

As writers, rather than dwelling too much on getting the jargon or the handshake right, we write best when we bring everything back to story. Story is about character under pressure, yes. But it's also about plot, about action and reaction, about the difficulty or sheer number of steps taken along the journey. Character shows us how each person responds to these challenges in their own unique way. It tells us which way a character will turn at the end of a scene, just as the Russian sub captain always turns to starboard in the bottom half of the hour in Hunt For Red October. So the characters we choose to follow our plot paths need to be special, to stand out as unique, or at least have the capacity to become special under duress. If not, why on earth have we chosen them?

If you're halfway through writing a novel, but your story suitcase is looking a bit threadbare, the best way to replenish it is by engaging with story via reading a book or watching a film or television drama. Sometimes a story that is very different from the one you are working on will turn out to be precisely what you need in terms of inspiration and energy. Films in particular can be useful because they are less likely to shroud story structure in other, more complex elements as prose or a television series so often do. So we may see, with sudden clarity, how to fix structural problems in a novel by grasping how a film-maker has overcome them. Equally, witnessing the complexity of character-building in a novel may lend gravitas and resonance to a few lines of dialogue in a screenplay. Mix up your mediums, have some fun with it, learn something new!

What's in your story suitcase? And what does it say about you as a writer?

Week Twenty-Nine: Five Resolutions For Writers

So we're well into 2016, and most of us will have turned our eyes away from the holidays and towards our writing schedule for this year by now.

These are not so much resolutions for me personally as they are thoughts and ambitions for writing and writers in general. I put them together to remind myself of the priorities we face as writers, and also to stop me from slouching.

RESOLUTION ONE: Know Your Destination

We too often start projects in a rush of enthusiasm without any clear indication of where they will end up. This can be an exciting and provocative choice; it can also lead us down blind alleys in creative terms. Some projects do not have the legs, or some fatal flaw lurks at their heart, and we know the market simply isn't there for such an idea, or not as told in those terms. We are writers, yes, which means we should work from our creative hearts, not to someone else's brief. But that is not carte blanche to write any old nonsense that excites us for five minutes but can't be sustained over the life of a novel.

Novels are long-haul jobs, they are hard work. Make sure you know your destination, or at least have some end point mapped out, before you set off through chapter one.

Can't wait to get home and start my new novel. Not sure what it will be about, but I have the perfect opening ...

RESOLUTION TWO: Finish What You Start

This is similar to Resolution One, except that was about knowing your destination - this is about actually reaching it. If you don't finish your writing projects, if you abandon them partway through because they turned out to be blind alleys (see above), you are teaching yourself to fail.

Don't teach yourself to fail. If it sucks, why did you start it in the first place? (Again, see above.) But okay, now that you know it sucks, finish it anyway. That way, you can at least try to fix it afterwards. You can't fix an unfinished novel, because a novel is a whole entity and its success depends on that sense of balance, on that wholeness.

An unfinished novel is like a bucket with no bottom, or a half-built house. No good to anyone.


RESOLUTION THREE: Keep Re-Examining Your Vision

Writers change and so do their visions. Make sure you are not hanging onto some outdated version of the world in which you are one kind of writer, when actually you have become someone quite different.

Sometimes people ask you to do something that sounds impressive or difficult - maybe they're offering to pay you handsomely, or to write something outside your comfort zone - and that doesn't fit your vision of yourself as a writer. So you turn them down.

Who are you kidding? Maybe once upon a time staying true to your vision was a noble idea. But we're in a global recession and someone has offered you work. So maybe it doesn't fit that lofty vision you had when you started out - you know, the one where you accepted the Booker Prize, and people shook your hand in the street, or tweeted that your novel saved their lives.

Visions like that are a distraction to the real job of being a writer. You have a bank balance. If you can't do the work they're offering, for whatever reason, fine, turn them down. But if it's just because you're not that kind of writer, get over yourself. We're all that kind of writer. Some of us are just pretending otherwise.

I, oh I, wrestling with creation, the word, the writtenness of it all, oh ...

RESOLUTION FOUR: Write As Often As You Can

Everyone says this, and that's because it's important. Maybe you have a demanding day job, maybe you have writer's block, maybe you're sick, maybe whatever. You should still try hard to write little and often. Because the ability to write is like a muscle - you can lose it if you don't exercise it.

I hate writing exercises, personally. I never do them. But if I'm 'between novels' and still want to write, I do the novelist's equivalent to doodling. I get out a notebook or grab a scrap of paper, an old envelope, whatever, and sketch out a plot. Characters. Timelines. Quotes in my head. Snippets of dialogue. And sometimes those ideas grow into stories, into novels, into a series.

Every novel begins with a single word. So write it. Then another one. Then another one.

Have you read a book recently? A book that excited you and made you want to put pen to paper yourself?

RESOLUTION FIVE: Keep Reading, Keep Being Influenced

Once you're a reasonably successful novelist, the very thing that got you there in the first place - i.e. reading and books etc. - is ironically the thing you don't have time to do. Now you have deadlines and proofs and edits and synopses and actual novels to write, and no space for reading stories by other people. Sometimes you don't even have the inclination to do it either. Maybe you are frightened a new important novel will 'pollute' your vision (see Resolution Three), or that you might feel beaten-down by a rival's success, or the force of their language, or their seemingly endless army of fans.

But influence can be a powerful tool. Professional jealousy can open your head up like a tin can and remind you of the wonders inside it. And if you can't face reading your peers in a certain genre, then read other genres or engage with stories via another medium, like film or television, or even art.

The story is what matters. Keep opening yourself up to story and to character, and you will keep replenishing your bucket. (You know, the one without the hole in it. The one you dip into the well each day before you begin to write.)

Good luck!

Week Twenty-Eight: The Importance of Retreating

Welcome back to the main blog after a few guest posts and a random promo. (My debut thriller got to Number One in the UK Kindle chart - yippee! Sorry, my ego is still loving that.) This is where we resume normal service. Assuming it was normal to begin with, of course.

This week I want to talk about the importance of retreating. I don't mean in the face of an enemy offensive, I mean as a writer, i.e. packing up your kit bag and toddling off to some quiet hotel or place in the country or friend's empty flat for a few days or even weeks in order to devote serious time to your current work in progress.

Ditch home comforts, slip a discreet laptop into your rucksack, and slope off for some quality writing time alone.

As the mother of many noisy kids, three of whom are now home educated, I find a writer's retreat invaluable, especially at the start or end of an important writing project. But I accept that not everyone is like me. (It's hard, but yes, I have found a way to accept this strange truth.) Some people may already live alone and not need to get away for peace and quiet. They may have peace and quiet coming out of their ears, and would prefer to write in a floating cocktail party. Others may be like me, but need a change of scenery so their creative brains can recharge (rather than so they can write without endless distractions).

Whatever the reason, it does seem that many writers produce more when they go away specifically to write than when they stay home and follow their usual routine. More words. More pages. More chapters. More books.

I guess this is not merely because of wonderful distractors like kids and spouses, who, darling things though they are, do seem intent on disturbing us right when we're in the middle of an important scene. And often for no good reason at all, it seems to me. Simply because they can't find clean socks, or you've absentmindedly left their pizza in the oven for forty minutes and it's now a charred, smoking wreck.

No, going on retreat also avoids all those boring domestic tasks that get in the way of a good story. Some of these are unavoidable daily essentials like shopping or household maintenance. Typical scenario is you start to write, then have to stop because you're remembered the old fridge is due to be collected by the council. Then the cats need to be wormed. Someone has to find the Christmas tree at the back of the shed - and put it up! Or the milk has run out, so a quick trip to the shop is in order. And that permission slip still needs to be signed. And where the hell did we put last summer's wetsuits?

If all the above are not just part of Novel Avoidance Syndrome, you finally close the door with a sigh and sit down to bash out a few thousand words. But then the phone rings and you spend the next forty-five minutes having a circuitous conversation with Mad Aunt Maud about the aliens she can hear scratching around in her loft at night.

"He crept barefoot across the shards of broken glass and ... " Oh shit, is that the phone again?

Suddenly a writing retreat seems more and more appealing. We open our laptops and book a place, pack our cases, jump in the car or taxi, and vamoose ...

So we retreat to concentrate on our work. On ourselves as writers. Retreating is about creating and ring-fencing an important space in our lives and minds which is for nothing but writing. And the odd panini.

There will be some who can't stand their own company though, or who prefer being with other writers when wrestling with a manuscript. For these, any residential writing course will be useful, but especially a 'retreat'. My own favourite has always been those run by the marvellous Arvon Foundation. I've been on many courses with them, and even tutored one in Scotland. You get to write in a room of your own all day on one of their 'retreats' or to share your work with experienced tutors on a course if you prefer. Plus chat with other writers at meal-times and in the evenings. It's heaven for writers who get enough of their own company all year round. And of course there are many other writing retreat-style courses all around the country.

If retreating alone, here are a few useful things to consider:

What kind of retreatee are you?
If you prefer silence and solitude, a cottage in the woods or on the moors is an excellent choice if your budget will stretch to it. But beware the branch squeaking against the window in the night or the wind moaning under the eaves. If you're writing a ghost or horror story, it might be best not to go for total isolation, especially in winter (when the rents are cheapest).

I'm going to pretend I didn't hear that creaking sound upstairs ...

If you like noise and bustle and people, but anonymity with it, a city centre hotel is perfect. I have gone down both routes and find them equally useful. A budget hotel is often the cheapest option, but make sure the chain you pick has a good desk and chair for working at. And a comfortable bed! (You can always take a laptray for writing in bed if you get sick of the desk.) I usually go for Premier Inn but everyone is different. Ask if there's a coffee shop or restaurant attached or nearby - you will soon find the four walls of your room a little unvarying.

Avoid free wifi if you can, though it's becoming widespread at hotels. You will only end up spending your entire retreat on Twitter or Facebook.

What resources do you need?
Under this heading I include drinks and snacks - a bunch of grapes or a Pot Noodle can be a lifesaver when you're on a winning streak and don't want to go out for food - and books on writing or research materials. Historical or thriller writers often find themselves carting around ludicrous amounts of maps, manuals and background books. Not great if you're travelling by train or bus. If you can get such books on Kindle or iPad etc., all the better, though personally I find it easier to flick to a frequently-consulted page in a paperback or hardback.

I take how-to books on writing with me to all retreats. Like comfort food. Often I never open them. But they're on hand in case I get stuck. The Writer's Journey by Christopher Vogler is my all-time favourite, full of practical and inspirational - if sometimes oddly couched - advice. It's about screenwriting ostensibly, but can be adapted for any medium.

Other special items (beyond drinks/snacks/research material) to consider taking include:

laptray (for writing in bed or on a sofa/garden bench)

any DVDs that could be useful (not your fav film, in other words, unless you're writing something similar!)

headphones (for excluding outside noise and/or listening to music)

warm and/or comfortable clothing (for slouching around in) 

bedsocks or slippers

a local map or map app

your dongle or whatever you use for internet access (to perform back-ups to Dropbox etc: make sure it's up-to-date/covers that area)
a USB pen/data stick for belt-and-braces file back-ups

any extra pillows or comfort items you need for sleeping

--- and don't forget chargers for all electrical items!

How much should I expect to write per day on a retreat?
I often write very little the first day or two, depending on how long I'm away. If I have a week or more, I like to get the feel of the place first and get comfortable there, like an animal laying down its scent. Then I work hard, maybe ten hours a day at the desk, until the day before leaving, when I start to wind up mentally and look back over what I've managed. If it's only a mini-break, you may need to work from day one all the way through to the last minute, which can be an exhausting process.

Generally, I expect to write between 3000 and 7000 words a day of neat prose, by which I mean prose I've tidied up as I go along. Those who write fast, dirty drafts might do far more. We all write at a different pace, so whatever works for you is perfect.

Well, as I swing off on my latest writing retreat, to a quiet and unassuming city hotel (with free wifi, unfortunately), good luck with your own endeavours!

My self-published thriller hits Number 1 spot in UK Kindle store

I'm utterly thrilled to announce that my self-published thriller, GIRL NUMBER ONE, hit the coveted number 1 spot in the UK Kindle store two days ago, on December 10th after 40 days in the Top 100.

I wasn't sure if it would stick there more than a few hours at first, but it has so far, apart from a few sideways shifts, but then returning to the top spot. Maybe a few days longer, if I'm lucky?

I was so shocked at first, really stunned, and only found out because the previous occupant of the top spot for many weeks, Kat Croft, author of The Girl With No Past, tweeted me to say I was #1. What a fab person she is.

The kids were even more excited than me and started making out revised Christmas lists, as you can imagine. And I spent the next 24 hours with my nose glued to the screen, sure that it would all end as suddenly as it had happened. But it clung on there, and I have never been so happy to stay in one ranking spot in my whole time as an indie author!

So now I would like to thank everyone who's been involved with helping to promote this book and getting GIRL NUMBER ONE to number one.

No one gets to a top ranking spot with an indie book without legions of friends on social media, tweeting and retweeting, sharing posts, and generally backing up an author and letting people know about their work. As far as I'm concerned, I could not have done it without you. Thank you!

Grab your own copy of GIRL NUMBER ONE on Amazon UK

You can read more about this title here, how it was rejected by over a dozen major UK publishers, and subsequently rewritten and self-published. I am completely thrilled to have hit the top spot in the UK ebook chart with my baby, and even if it only lasts a couple of days, I will never forget the wonderful feeling of being able to click on the Kindle Bestsellers' chart and see my OWN BOOK and name up there at the top.

Thank you all!

And for those who might like to see their own books up at the top of their charts, I have laid out some tips and pointers describing how I did it, on this blog.

GIRL NUMBER ONE: AMAZON UK

GIRL NUMBER ONE: AMAZON US

Eleanor Blackwood discovers a woman's body in the same spot in local woodlands where her mother was strangled eighteen years ago. But before the police can get there, the body vanishes.
 

Is Eleanor’s disturbed mind playing tricks on her again, or has her mother’s killer resurfaced? And what does the number on the dead woman’s forehead signify?

Cathie Hartigan asks: What Kind of Novel Are You Writing?

I'm thrilled to have my friend and fellow author Cathie Hartigan from Creative Writing Matters as my guest on the 52 Ways blog today. Creative Writing tutor, novelist, talented musician, and an administrator of the Exeter Novel prize, Cathie has many strings to her bow. And as you can see, she is going to lead us through the thought processes and research that led her to write her fascinating debut novel SECRET OF THE SONG.

SECRET OF THE SONG was released on October 6th and has garnered much critical praise. I have read the novel myself and can highly recommend it: a rich but delicately woven time-slip, it will transport you to a complex, musical world you may never wish to leave.  



 Cathie writes:

So you have a great idea of what your novel will be about, and are keen to get going, but before you start tapping, there is a crucial question you must ask yourself. What sort of novel am I writing? Make your decision carefully and base it on the sort of writing you can do, rather than the writing you wish you could do.

I’ve always written contemporary women’s fiction. My most successful short stories have been told in the first person, via characters with strong, individual voices. I love writing about relationships between families, friends and lovers, I’m curious, keen on puzzles and I find Italy, singing and a sense of humour irresistible.

So what sort of novel would I write?

Two separate incidents provided me with the idea for my novel, Secret of the Song.

The first arose at a choir practice when we were asked to sing a piece of music by the Italian Renaissance composer, Carlo Gesualdo. Who was he? I had no idea. The music was really difficult and I don’t think we even made to the end of the piece. There were murmurs of disapproval about Don Gesualdo though, so I decided to look him up.

It transpired that Carlo Gesualdo was a bad man. In fact, two centuries before Byron, he was much madder and badder and decidedly dangerous. Plus, whereas Byron was a lord, Carlo Gesualdo was a Neapolitan prince. Gesualdo’s story, and that of his lovely wife, Maria and her dashing lover, Duke Fabrizio was equal to anything the Tudor court in England could muster at that time.

But the retelling of an incident already documented isn’t a story; it’s an account.

Then, coincidentally, I heard a programme on the radio, during which musicians and neurological experts discussed the power of ‘ear worms’, those maddening tunes that go round in your head for days. Was Gesualdo mad because of his music, I wondered? More significantly, could his music send the musicians who performed it mad?

Here was a story. I would write a contemporary mystery about a singer haunted by the song she was singing. Yes, that was it. 

But during further research, I read the witness statement of a servant, and felt hugely sympathetic towards the poor girl caught up in such a dreadful situation. With only a little imagining, her voice was in my head. Yes, she must be heard.

So I had two heroines: one in contemporary Exeter, and one in Renaissance Naples.  I felt there was only one sort of novel that would do the story justice. Secret of the Song is a time-slip mystery. The decision to write the dual narrative as alternating chapters proved challenging, but it also kept both plot lines moving forward at a good pace.

My top tip?

Remember that every reflection, every look back, brings the plot to a dead stop. Ask yourself whether it is necessary, and what is lost if you leave it out. 

Cathie Hartigan

When a song by the mad composer, Carlo Gesualdo, is discovered in Exeter Museum, trouble descends on the group asked to sing it. Lisa is full of enthusiasm at first, but she soon becomes convinced the song is cursed. Can Lisa find out what mystery lies behind the discordant harmonies? Will she solve the song’s secret before her relationship with Jon breaks for good and harm befalls them all?

 

In Renaissance Naples, young Silvia Albana is seamstress and close confidant of Don Gesualdo’s wife. When Donna Maria begins an affair, Silvia knows that death is the only outcome. But who exactly will die?

And where is Silvia’s own lover? Why is he not there to help her?
 

As a big fan of the work of Barbara Erskine, I was delighted to discover a new Time-slip author whose first novel is a delight. I’m sure Cathie Hartigan has a great future.
Margaret James - Writing Magazine 

Explore SECRET OF THE SONG on Amazon UK

Guest Post: Author Samantha Tonge on Writing

This week I am thrilled to welcome popular author Samantha Tonge to 52 Ways To Write A Novel.

Samantha Tonge lives in Cheshire with her lovely family and a cat that thinks it’s a dog. When not writing, she spends her days cycling and willing cakes to rise. She has sold over 80 short stories to women’s magazines. Her bestselling debut novel, Doubting Abbey, was shortlisted for the Festival of Romantic Fiction best Ebook award in 2014. Her summer 2015 novel Game of Scones hit #5 in the UK Kindle chart. 

Samantha, why do you write?

Sounds cheesy, but I always knew that one day I would write. This perhaps comes from being a voracious reader as a child. I finally got the opportunity when my youngest started school, and haven’t been able to stop since.
 

Why do I love it? Because nothing satisfies me more than crafting words together. And whilst no one may ever read my work  once I’m dead and buried, I feel as if I am leaving behind some sort of legacy... some sort of mark that I existed.

I am sure that nagging desire to leave something behind is what drives many writers. So what is your preferred field as a writer? And is there anything you'd like to write that's outside your comfort zone?

I adore writing romantic comedies, the words just seem to flow onto the page, I think it is my natural voice. But yes, at some point I might want to challenge myself to try something different. I have got an idea for a YA thriller.

 

YA is a very challenging genre, I've found, not least in terms of finding the right readership for your books. But it can also be one of the most rewarding areas to work in as a writer, perhaps because fans are more likely to reach out to you on social media or really engage with your work among themselves. I wish you luck with that.

Now, back to the interrogation!

Could you describe a typical writing day for us? Any routines/techniques you habitually prefer or tricks for getting yourself in the zone?

 

I am lucky to write full-time from home, so usually I am behind my desk, after my cycle ride, at about 7.30 am. At about ten I realize I need to bath and breakfast, and then domestic duties allowing (!) I can more or less continue for the rest of the day.

I do need quiet to get into the zone – and the power to resist social media. I adore Twitter, Instagram and Facebook, and tell myself far too often that I am on there “for work”!

 

Well, we all need to network and promote our books on social media. What do you fear most in terms of writing or being a writer, Samantha?

Not selling. The most important thing to me as a writer, above improving my craft or making money or earning a reputation, has been to reach an audience, reach readers – if you aren’t doing that, what is the point?

So I am very broad-minded about taking my editors’ viewpoint on board when they suggest what might need doing to suit a particular market. I’ve never been interested in just writing for myself.

 

So what would go in your Room 101 where books, writing or writers are concerned?

They certainly aren’t my pet hate, but I wish there were no writers who are overly apologetic about promoting their books. I understand and sympathize, but there is nothing more off-putting as a reader, in my opinion, if a status or tweet starts off with, “Sorry to do this but...” 

Especially if you are a digital-first author like me, you need to promote your work to gain visibility, to gain readers as you aren’t in  shops, on bookshelves. I am lucky in that I love social media, and I know how hard it is for some authors who really don’t. It’s an on-going battle, I feel, for the modern author, to embrace promoting and creating a brand. There is nothing sadder than a book bombing because it just hasn’t been advertised enough.

Not that promotion is everything – obviously the story, the writing, has to be good and connect with readers, But at least promoting your work gives it the chance to be read.

Do you think all writers are basically anarchist, disruptive types or harmonizing influences? Please show working-out.

Ha ha! No comment. Okay, one comment. I think we are all bonkers.

And in my case, you would be right. Talking of writer insanity, are you Nanowrimo-ing this year?

No, I am too busy promoting my Christmas book – but best of luck to everyone who is!

 

Thank you, it's proving hard for me to concentrate on Nanowrimo, what with all the promotion I've been doing for Girl Number One lately. But one does one's meagre best ... 

Now to promote your work. Which book or books of yours should we be reading, and why?

My Big Fat Christmas Wedding is currently only 99p and bound to add a bit of sparkle to your festive season! Perfect for fans of Lindsey Kelk and Debbie Johnson.

 

 

My debut Doubting Abbey is also at a great price and might blow those blues away if you are missing Downton after the finale!

Also Mistletoe Mansion is currently available as a paperback (as is Doubting Abbey) in The Works stores, only £1.99!

 

They all sound fabulous and astonishingly good value! Thanks so much for agreeing to be on 52 Ways, Sam.

Thanks so much for inviting me, Jane! x

 

http://samanthatonge.co.uk/

https://twitter.com/SamTongeWriter

http://www.facebook.com/SamanthaTongeAuthor

 

Week Twenty-Seven: How To Make Your Novel A Bestseller

Yes, this blog is about How To Write A Novel, and we have been straying quite deep into How To Sell A Novel territory recently, but bear with me. Normal service will be resumed next week with a post by the lovely and talented author Samantha Tonge on books and writing.

Some weeks ago, the more attentive among you may recall me blogging about how I wrote a thriller last year, but it was rejected umpteen times, so I gave up trying to place it traditionally and self-published instead. The whole story of that decision is here: Writing My First Thriller.

That was GIRL NUMBER ONE, which I self-published September 21st.

Seven weeks ago.

I tweeted about the book, shared it repeatedly on Facebook - which I bet was annoying to some of my long-suffering friends, but what you can do? - and organised a Thunderclap (see this post) to push it up a notch.

Last night I checked the book's UK ranking and was over the moon to see how far it had risen.

As you can see, after only 49 days on Amazon, GIRL NUMBER ONE had broken the Top 50 barrier in the UK Kindle store and was, spookily, at No. 49. One place for every day! (Though it changes hourly.)

UPDATE (December 10th 2015)
GIRL NUMBER ONE reached the #1 spot in UK Kindle store, following 40 days in the Top 100

Basic Promo
This achievement is something I never believed could be possible for any self-published book of mine. Especially given my rather haphazard approach to promo. I don't blog very often, and mostly just tweet my book links or chat about my writing on Facebook. I don't keep an email list - which I should, and probably will have to in the future - and although I initially paid a few quid for two ad campaigns on Facebook and Amazon, they were both of only a few days' duration and didn't make any marked difference to my sales. I currently have a Goodreads Giveaway in hand, but that's only after the book reached the Top 50!

So how on earth did I manage this? How did a disorganized mother of five who homeschools and writes her books in odd, snatched moments possibly manage to sell quite so many books?  Here are some thoughts on what has happened ...

Key Ingredients For An Indie Bestseller
The first thing that got my book into the Top 50 10 on Amazon UK is LUCK.

I know that sounds horribly random. But it is true. No one really knows what makes one book sell and another equally good book struggle. Most experienced book trade professionals will admit this. Without good luck, you might as well pack up now and go home. So one of the key elements of big book sales, whether traditional or self-published, is totally out of your hands. I hope that's a comfort. It is to me, because I know that if I fail to sell well in the future I can blame my lack of success on bad luck.

So make sure you get lucky. But okay, let's assume you can make your own luck, or at least facilitate it. How might you do that as a self-published writer?

Have a good title. By which I mean a title that works extremely well within its genre. A title that lets a reader know what kind of book it is, and therefore indicates if they might like it. But it should be a title that does all this without - if possible - being too derivative or unoriginal. In some cases, an eccentric, standout title could make sales explode. In other cases, a title like that could kill an otherwise good book. So be careful.

Have a great cover. Again, this is often about genre. The cover must reinforce the title and be genre-appropriate. At the browsing stage on Amazon, it's all about visuals. If the main font isn't readable in a thumbnail, or the cover itself looks indistinct, confusing, or just plain dull, then you could be in trouble. This doesn't demand great skills. I can only draw stick people, I am no talented artist. Yet I made my own cover for GIRL NUMBER ONE by buying a spooky-looking woods photo online, then fiddling with it on Pic Monkey. During this process, I kept in mind the colours and fonts and design features commonly used in other psychological thrillers so that readers could see at a glance what kind of book it is. And it seems to have worked.

GIRL NUMBER ONE (UK)

Write a strong, succinct, genre-appropriate blurb. This is not the place to get creative and show off your purple prose. Be clear and tempting at the same time. Suggest something intriguing where you can. If your genre is popular fiction, do not be afraid to be a bit crass with your book description if it works. Present your book confidently, as you hope a publicity team would do if you were traditionally published. (Not all traditional publishers make an effort to help writers with promo, by the way. Just in case you are dreaming that they do.) In other words, it should look and sound exactly like something on the back of the kind of books you are in competition with in your genre.

Get your Amazon categories and keywords working for you. These are very important. When you self-publish, you can choose two categories where your books should be listed, and seven keywords for other elements of your story. Some keywords will get you into bestseller lists once your book begins to sell, and this can help readers 'discover' your book. Discoverability is absolutely fundamental to selling books on Amazon, which has gazillions of books on sale. Your book is left to drift on that vast ocean,and you need to find ways to draw attention to it. Not just in the first weeks or months of publication, but sometimes up to a year after publication. After that, your best bet for making sales is to publish another book.

Start to build a backlist. You need to build a readership and a brand identity as a writer, because branding your books will appeal strongly to readers. Readers like to know what to expect from a writer, just like you want to know what flavour crisps you're about to eat, in case it's Worcester Sauce and not good ol' Cheese 'n' Onion. That's always been a problem for me because I write so many different books under different names. And this being my debut thriller as Jane Holland meant I had no reassuring 'brand' to offer any would-be readers. Looking at my other books would show them only poetry. They had to take everything on trust.

So I polished up two other thrillerish books I had in the bottom drawer, and published them alongside GIRL NUMBER ONE. Hey presto, I had created an instant portfolio!

Now when people buy either of those other books, they see GIRL NUMBER ONE in the Also Bought strip, and vice versa. And that gives my debut title, I like to feel, more validity. Borrowed pedigree. Because it's no longer alone but part of a 'list'.

Keep belting them out to build your portfolio.

Get your price right. Unfortunately, the craze for free books has led to readers expecting something for nothing, or at least for as little as possible. While big names can still attract healthy sales with large price tags, most writers need to be modest with their expectations of wealth. So price your book appropriately for its genre, length and general market fit if you want to make strong sales. I had to drop my price from £1.99 to 99p to crack the Top 100, and while that was a large drop for me (only 35% royalty instead of 70%) the increase in sales volume has been worth it.


Finally, write a page-turning book that fits the market as well as bringing something new to it. To succeed in a mass market arena, a book that is not being championed by some external factor, like a book prize or the fact that its author is a celebrity, needs to be gripping above all else. I don't mean in a thriller sense, but simply in the sense that once you have started reading this book, you simply must finish it. That's what you need for lasting success. So write clear, consistent prose that will appeal to a broad swathe of readers and keep those cliffhangers coming. Otherwise you will not attract a mass readership who will buy all your books and - most importantly - trumpet your books to other people. If you're a more literary writer, that's fine but you can't expect to sell heavily unless you can win a prize or attract attention some other way; the readership for literary fiction is not broad enough.

Because the final element in selling books is to get other people to sell it for you. Past a certain sales point, the author ceases to perform a practical function in actual day-to-day sales, and that is when high visibility and readers take her/his place. The kind of readers every author wants, the lovely ones who connect on social media and say spontaneously to their friends, 'Listen, you MUST read this book!'

And if you think that sounds like a tall order, you're right. Which is why I'm already working on my next novel, suspicious that I'm going to wake up soon and discover it was all a dream ...

QUESTION: What makes you buy a book on Amazon? What makes you choose to pass on it? How can you apply your findings to your own promotional efforts?