Week Thirty-Four: The Ups and Downs of A Writing Career

This time last year, I was in a bad spot, career-wise.

I was out of contract with all the publishers with whom I had previously worked, my debut thriller had been rejected by multiple publishers, and I was only surviving by self-publishing romcom novellas under the name Beth Good.

We were forced to leave our lovely rented farm on the edge of Bodmin Moor and rent a very small terraced house in a Devon town instead, jettisoning over half our possessions and having to part with some of our beloved pets in the process. It was a traumatic time. I started editing other people's manuscripts freelance, but the workload was heavy and the money not quite good enough to get us through. I decided that if I couldn't make money from writing or editing, I would have to get a 'proper' job again. But as I was home educating my kids, it would have to be an evening or night job. Which would mean no time left at all for writing. Or sleeping, in fact!

In the run-up to my job search, I self-published my debut thriller GIRL NUMBER ONE. I hoped for the best, but planned for the worst, in other words.

GIRL NUMBER ONE came out in late September 2015.

After a sluggish start, it began to climb the charts.

In mid-December, it hit the Number 1 spot in the UK Kindle chart, and stayed there nearly a week, selling many thousands of copies.

By then, it had already excited huge amounts of interest and comment, and had come to the attention of an editor at Thomas & Mercer, an Amazon Publishing imprint. I contacted my agent and signed with AP for a life-saving two-book deal. My second psychological thriller, LOCK THE DOOR, is already finished and on pre-order: it will be published January 2017. 

Today, August 9th 2016, a new, revised edition of GIRL NUMBER ONE has been published in digital form. A gorgeous paperback edition will follow in September.

Following on from that two-book deal, possibly because GIRL NUMBER ONE's meteoric rise had come to the attention of the team I had worked with previously at Hodder & Stoughton, I was approached by that publisher to write a Christmas book for them. That story is BERTIE'S GIFT, a whimsical, feel-good adult read about a Beagle on a mission to save both his sister and his adopted family.

BERTIE'S GIFT was a delightful change from my thriller writing - I had to write it almost in tandem with LOCK THE DOOR, sometimes morning for one book, afternoon for the other. It will be published in hardback and ebook on October 20th 2016. It is coming out under yet another pen-name, this time Hannah Coates, in order to differentiate it from my other writing.

I am now working on a third thriller, with a side venture into a brand-new romcom for my Beth Good persona, as I know many readers have been waiting for a new one from me. We are back on our feet financially, and I have been able to abandon the idea of getting a 'proper' job in order to pay the bills. Thanks to the fantastic success of GIRL NUMBER ONE, which came utterly out of the blue, I already have a 'proper' job as a full-time professional writer again - and am very, very happy indeed.

So this post is not only an indication of the often terrifying vicissitudes of a writer's life - even a relatively successful writer - but also a massive thank you to everyone who bought, read and/or supported GIRL NUMBER ONE.

However hard a writer works, they can't get anywhere without readers, and I have been incredibly lucky to have such loyal readers, many of whom have followed me from historicals to contemporary romcoms to thrillers. And hopefully will now follow me to feel-good adult doggy fiction as Hannah Coates!

Thank you, and happy reading!

Week Thirty-Three: On Self-Publishing, Bad Advice, and Being A Hybrid Author

I was so incensed by Ros Barber's recent piece in the Guardian, where she called self-publishers 'fools' and told us why she would never self-publish - but actually already does, she just somehow failed to mention that in her article - that I tweeted my disagreement to her. Nothing rude or clever, just this initial tweet, which more or less summed up my feelings at the time:

Unfortunately I can't represent her reply, as I have now blocked her account. Basically, she tried the back-pedalling approach, saying it was just a personal opinion. (Despite the general tone of the article not being that of an opinion piece.)

By this time, writer Jane Davis had joined in the conversation, asking about her strange use of pronouns for an opinion piece. Ros then claimed she had tried to avoid using 'one' and used 'you' instead, because 'one was stupidly posh', to which I replied, 'If the cap fits.' Heh.

To which Ros then replied, with all the cool professionalism and linguistic skill expected of a Creative Writing university lecturer:

It was at this point that I fell silent on Twitter, and began to seek out other opinions, to see how others had reacted to her piece. I found a few supportive murmurs of approval, almost overwhelmingly from literary writers in a similar position to Ros, and a large number of very angry responses from successful and happy self-publishers, who not unnaturally were aggrieved at having been referred to as fools in a major Guardian article, simply for having chosen a different career path.

Here is a good selection (warning: some of these contain strong language):

Dear Ros (an open letter from Jane Davis)

Roz Morris (Why I Self-Publish)

On Dismissive Snobs

Don't Do This Ever

The Elites versus Self-Publishing

An Open Letter To Ros Barber (TeleRead)

Past and Present Progressive

Rachel Van Dyken

The Passive Voice

The Digital Reader

The Poptart Manifesto

Caverns and Creatures (over 18s only)

If interested in the other articles and comments on Facebook and forums, you may wish to do some Googling yourself.

Suffice it to say, I discovered that I was not alone in my powerful reaction, and that some people felt even more strongly than I did about her 'sneering tone' as one writer put it.

But what happened next was even more amazing. For Ros Barber came out swinging, a day or so later, and happily told the world via her own blog that 'fool' had not been her first choice of descriptor for self-publishers. No, for the word she had originally wanted to use was 'twat', as Ros Barber openly admits under the heading: "You" = "One" = "Me". This between describing a champagne lunch in Paris and how she opened a Patreon account so she can be supported as a writer - presumably by people who do other work for a living - without having to descend to the grubby depths of self-publishing.

I have a screenshot of that section of her post, but feel it isn't appropriate to use it here without her permission. So do please read it for yourself.

Now for my own long history as a writer. Regular readers of this blog will know that I have had five books of poetry out, including one with Bloodaxe Books, received an Eric Gregory Award from the Society of Authors back in 1996, been Warwick Poetry Laureate, tutored for the Arvon Foundation and the Poetry School, and have been published multiple times as a novelist by so-called 'Big 5' publishers - Hachette and Penguin Random House, to be precise - since 1999, with nine full-length novels out (mostly historicals) over the past five years alone.

Not exactly inexpert, in other words.

I also turned to self-publishing in 2011 to put out books I felt were worth reading but had not found a home. In fact, I have currently over sixty novels, novellas and short stories self-published under various names on Amazon. I am easily bored, a fast and flexible writer, and like to turn my hand to different genres, often between bigger projects. Self-publishing means I can get a few quid back for my literary efforts rather than waste time trying to foist them onto a publishing world that is only interested in the next big thing.

Have they made serious money though?

Well, I have had some pleasing success in the UK with romcoms as Beth Good, getting most of my novellas in that genre into the Kindle charts at one time or another. Those books have kept us afloat as a family when my traditional contracts have dried up.

But my big breakthrough as a self-publisher came last autumn with Girl Number One. This is a debut thriller I had written on the suggestion of a traditional house editor with whom I had previously worked, who subsequently passed on it. My agent sent it out to multiple houses: all declined, for no worrying reasons, just vague refusals. Not right for us or the market, that kind of thing.

My agent eventually suggested I self-publish it.

I rewrote it, using the few suggestions given by some of those editors - thanks, guys! - and put it out with a self-designed cover in September 2015. A very well-known crime writer friend of mine emailed me soon after, generously suggesting I send it to a trad editor she knew who might like to take it on. The money on offer wasn't great, but it was surely better than self-publishing. I thanked her, but stuck to my guns.

BUY MY BOOK, etc.

Seven months on, it has sold almost 50,000 copies, hit No. 1 in the UK Kindle chart, and been picked up by Amazon Publishing's Thomas & Mercer crime and thriller imprint as part of a two book contract. A new edition will be published later this year. Given that the book is still selling well, currently priced £1.99 with a 70% royalty, I will leave you to do the maths on how much better it was for me to self-publish than go with a traditional publisher. I even published two bottom-drawer books alongside it at the same price, both of which have been well-received by Amazon reviewers and are also selling nicely, if not quite so meteorically.

To get the book selling, yes, I tweeted about it, though not to the exclusion of everything else. I ran a Thunderclap campaign. I chatted about it on Facebook, and I blogged etc.

All of which makes me a 'twat', according to Ros Barber's view of self-publishers. A twat who, if she had been foolish enough to listen to that kind of naysaying attitude, would still have her novel gathering dust in the fabled bottom drawer, marked 'REJECT'.

I very much want to make two things plain: one, that I love being traditionally published and do not prefer self-publishing, and two, that I strongly believe all writers must make their own choices without being swayed by someone else's opinion.

But, and this is a vital caveat, self-publishing is not a poor second choice for a writer. Sometimes it is a choice made boldly and for profit, and executed moreover with great skill and flair. And sometimes it is the only choice possible, and we must make of it what we can. Maybe a writer who can afford to be picky and hang on for that elusive contract, or who enjoys having to live on the streets or not being able to feed and clothe their children, or who believes someone else should do that for them while they labour over their priceless chef d'oeuvre, will prefer not to self-publish. But that will be their choice, and nothing to do with me, or you, or one, or Ros Barber.

Personally I love self-publishing. I love its freedom, its left-wing libertarianism, its inclusiveness, its fairness in levelling all authors to the same starting point of zero. But despite all that, given a straight choice, I would rather be traditionally published, if only because it means I will not have to put up with the knowing sneer on the faces of the literati when I say, yes, I put that book out myself.

The arguments Barber puts forward for traditional publishing in her Guardian article betray a lack of experience. As a successful hybrid author since 2011, I can tell you now that traditional publishers do not, as Ms Barber seems to believe, do all the marketing for you while you put your feet up and polish your sentences until they shine. Though perhaps literary authors are given carte blanche not to join in the promotional circus. I can't say for sure, because the only book I've published traditionally which might have been considered vaguely literary was with Sceptre back before the days of social media - back when you still got launch parties! (Yes, I'm a dinosaur.)

And if you don't believe me, believe this: I once had a Big 5 publicist who was greatly offended when I asked - finding myself alone on publication day, touting my book in a lonely chorus of one - why she did not have a Twitter account. She made it clear that budgets for marketing have vanished for all but the lead titles, and authors themselves are now the ones who are expected to promote their books, day and night, unless your second name happens to be King or Rowling - in which case you don't really need all those vast posters on the Underground, but will get them anyway.

And woe betide those who don't get on their keyboards and start clacking, 'buy my book,' to the universe, because their publishers will be quietly shoving their next manuscript in the bin. It may feel embarrassing to tell people you've just published a new book, especially if you have to keep repeating it for a few weeks, but it's part of the job of being a professional writer.

And this thing about traditional publishers getting your novel onto High Street book shelves? No, it doesn't work like that, or not for the vast majority of midlist titles. Very, very sadly. It may have worked like that once, but not anymore. Some books get ordered in good numbers. Others - most others, it seems to me - don't. Though you may be lucky and find one copy in the bigger stores. I am not privy to the way these things work, but I have failed to get bookstores to stock even my award-winning YA fiction in the past, which you would imagine must tick all those sales-criteria boxes.

In short, I'm sorry to say Ros Barber's article was muddle-headed, contradictory, insulting, and just plain wrong on a number of very important points. Yes, it's amazing to be in with a chance of a major prize listing. But how many books get that every year? Are you really hanging on because you think you're in with a shout of winning the Booker? (If so, go for it, my friend, and good luck to you.) Yes, it's lovely to have an editor and a design team. But self-publishers can buy in those services if they need them. Yes, it's nice to see your book in the shops. But that is no longer a given with traditional houses, if it ever was.

And finally, yes, it's fabulous to be taken care of by a team of publishing experts and to feel part of a large, well-respected company. But sometimes people don't enjoy that corporate experience, perhaps because the price of that security is adhering to rules and methods laid down from on high, and some writers don't function well in that kind of environment. And when your book doesn't sell well, nearly always for reasons beyond your control, and you get dumped, or your hardback is cancelled, or you are left off the guest list for that select Christmas party, it feels awful. Like you are a talentless hobo who will never again get past front-desk security in those shiny, intimidating, central London offices ...

In other words, traditional publishing is fantastic. It can make you a star, if that's what you are after. But it's not for everyone, and it's not the answer to every problem in an author's life. Neither is self-publishing. But going indie does open up new paths if others have been closed to you, or your temperament is not right for traditional publishing houses. Choose what you want, and what is within your grasp, and don't judge others for the route they have chosen.

So, a word to the wise. Before making any decision about whether to hold out for a traditional publishing deal or self-publish, make sure you check the credentials of the person giving you advice. Sadly, it's not always the ones in the know who write the articles that are supposed to steer your nascent writing career in the right direction.

As for my credentials, I write as Victoria Lamb, Elizabeth Moss, Beth Good, and Jane Holland among other names. Plus, in rather more fun news, a new name - and book, and genre - that will be coming soon! (With a traditional publisher, ahem.)

My latest self-published book is here. Feel free to tear it apart - but please, at least buy it first. It's only 99p.

And an author friend of mine, and creative writing tutor, Cathie Hartigan, has her own story to tell about self-publishing her debut novel SECRET OF THE SONG, and why it turned out to be right for her, here.

Amazon Publishing acquires GIRL NUMBER ONE

I'm utterly thrilled to announce the sale of my self-published debut thriller GIRL NUMBER ONE to Amazon Publishing's crime and thriller imprint, Thomas & Mercer.

GIRL NUMBER ONE: a No. 1 Bestselling Thriller

Some of you will recall the convoluted history of this book, which was rejected last year by well over a dozen publishers. I believed in the book, and wanted to find it a readership, so decided to put the book on the market myself. I did everything on my own: editing, cover, blurb, marketing, and published the book in September 2015 at 99p, under my maiden name Jane Holland.

After a slow start, GIRL NUMBER ONE entered the UK Kindle Top 100, and reached Number 1 in the UK on December 10th.

It stayed in the Number 1 position for five days, when I cannily put the price up to £1.99. It began to drop, but thankfully slowly, and remained in the Top 100 for 84 days. The book has sold coming up to 44,000 paid downloads to date, plus over 4 million reads via Kindle Unlimited.

I was called by an editor from Amazon Publishing back in November, who had read GIRL NUMBER ONE and was very excited about it. Although I had already made some super sales on my own, she felt that teaming up with Amazon would open up new territories for the book, and after some research and discussion with other authors, I had to agree. I was particularly pleased that she wanted to acquire a second thriller from me as well.

I took the offer to my agent, and finally signed the contract last week. GIRL NUMBER ONE will be re-edited and republished with a new cover by Thomas & Mercer later in 2016, keeping all its current reviews. Meanwhile, I will be working on a second psychological thriller for them, which we are currently discussing.

This whole experience has been a real vindication for me of my personal belief in this novel. So if you're out there now, with a rejected novel, and you're unsure whether or not to self-publish, I would say, don't wait for someone else's permission to believe in your book, just go for it. If you go down the same route I did as a self-publisher, you will have little to lose and a great deal to gain.

I've also used this opportunity to make my first-ever podcast, to announce this publishing deal and also discuss my screenplay entry in the Red Planet Prize. Why not check it out? It's only 5 mins long - and I'll be starting a whole series of writing podcasts soon, so you might want to subscribe.

My other novels like MIRANDA are selling well too, on the back of GN1's success

My self-published thriller hits Number 1 spot in UK Kindle store

I'm utterly thrilled to announce that my self-published thriller, GIRL NUMBER ONE, hit the coveted number 1 spot in the UK Kindle store two days ago, on December 10th after 40 days in the Top 100.

I wasn't sure if it would stick there more than a few hours at first, but it has so far, apart from a few sideways shifts, but then returning to the top spot. Maybe a few days longer, if I'm lucky?

I was so shocked at first, really stunned, and only found out because the previous occupant of the top spot for many weeks, Kat Croft, author of The Girl With No Past, tweeted me to say I was #1. What a fab person she is.

The kids were even more excited than me and started making out revised Christmas lists, as you can imagine. And I spent the next 24 hours with my nose glued to the screen, sure that it would all end as suddenly as it had happened. But it clung on there, and I have never been so happy to stay in one ranking spot in my whole time as an indie author!

So now I would like to thank everyone who's been involved with helping to promote this book and getting GIRL NUMBER ONE to number one.

No one gets to a top ranking spot with an indie book without legions of friends on social media, tweeting and retweeting, sharing posts, and generally backing up an author and letting people know about their work. As far as I'm concerned, I could not have done it without you. Thank you!

Grab your own copy of GIRL NUMBER ONE on Amazon UK

You can read more about this title here, how it was rejected by over a dozen major UK publishers, and subsequently rewritten and self-published. I am completely thrilled to have hit the top spot in the UK ebook chart with my baby, and even if it only lasts a couple of days, I will never forget the wonderful feeling of being able to click on the Kindle Bestsellers' chart and see my OWN BOOK and name up there at the top.

Thank you all!

And for those who might like to see their own books up at the top of their charts, I have laid out some tips and pointers describing how I did it, on this blog.

GIRL NUMBER ONE: AMAZON UK

GIRL NUMBER ONE: AMAZON US

Eleanor Blackwood discovers a woman's body in the same spot in local woodlands where her mother was strangled eighteen years ago. But before the police can get there, the body vanishes.
 

Is Eleanor’s disturbed mind playing tricks on her again, or has her mother’s killer resurfaced? And what does the number on the dead woman’s forehead signify?

Week Twenty-Seven: How To Make Your Novel A Bestseller

Yes, this blog is about How To Write A Novel, and we have been straying quite deep into How To Sell A Novel territory recently, but bear with me. Normal service will be resumed next week with a post by the lovely and talented author Samantha Tonge on books and writing.

Some weeks ago, the more attentive among you may recall me blogging about how I wrote a thriller last year, but it was rejected umpteen times, so I gave up trying to place it traditionally and self-published instead. The whole story of that decision is here: Writing My First Thriller.

That was GIRL NUMBER ONE, which I self-published September 21st.

Seven weeks ago.

I tweeted about the book, shared it repeatedly on Facebook - which I bet was annoying to some of my long-suffering friends, but what you can do? - and organised a Thunderclap (see this post) to push it up a notch.

Last night I checked the book's UK ranking and was over the moon to see how far it had risen.

As you can see, after only 49 days on Amazon, GIRL NUMBER ONE had broken the Top 50 barrier in the UK Kindle store and was, spookily, at No. 49. One place for every day! (Though it changes hourly.)

UPDATE (December 10th 2015)
GIRL NUMBER ONE reached the #1 spot in UK Kindle store, following 40 days in the Top 100

Basic Promo
This achievement is something I never believed could be possible for any self-published book of mine. Especially given my rather haphazard approach to promo. I don't blog very often, and mostly just tweet my book links or chat about my writing on Facebook. I don't keep an email list - which I should, and probably will have to in the future - and although I initially paid a few quid for two ad campaigns on Facebook and Amazon, they were both of only a few days' duration and didn't make any marked difference to my sales. I currently have a Goodreads Giveaway in hand, but that's only after the book reached the Top 50!

So how on earth did I manage this? How did a disorganized mother of five who homeschools and writes her books in odd, snatched moments possibly manage to sell quite so many books?  Here are some thoughts on what has happened ...

Key Ingredients For An Indie Bestseller
The first thing that got my book into the Top 50 10 on Amazon UK is LUCK.

I know that sounds horribly random. But it is true. No one really knows what makes one book sell and another equally good book struggle. Most experienced book trade professionals will admit this. Without good luck, you might as well pack up now and go home. So one of the key elements of big book sales, whether traditional or self-published, is totally out of your hands. I hope that's a comfort. It is to me, because I know that if I fail to sell well in the future I can blame my lack of success on bad luck.

So make sure you get lucky. But okay, let's assume you can make your own luck, or at least facilitate it. How might you do that as a self-published writer?

Have a good title. By which I mean a title that works extremely well within its genre. A title that lets a reader know what kind of book it is, and therefore indicates if they might like it. But it should be a title that does all this without - if possible - being too derivative or unoriginal. In some cases, an eccentric, standout title could make sales explode. In other cases, a title like that could kill an otherwise good book. So be careful.

Have a great cover. Again, this is often about genre. The cover must reinforce the title and be genre-appropriate. At the browsing stage on Amazon, it's all about visuals. If the main font isn't readable in a thumbnail, or the cover itself looks indistinct, confusing, or just plain dull, then you could be in trouble. This doesn't demand great skills. I can only draw stick people, I am no talented artist. Yet I made my own cover for GIRL NUMBER ONE by buying a spooky-looking woods photo online, then fiddling with it on Pic Monkey. During this process, I kept in mind the colours and fonts and design features commonly used in other psychological thrillers so that readers could see at a glance what kind of book it is. And it seems to have worked.

GIRL NUMBER ONE (UK)

Write a strong, succinct, genre-appropriate blurb. This is not the place to get creative and show off your purple prose. Be clear and tempting at the same time. Suggest something intriguing where you can. If your genre is popular fiction, do not be afraid to be a bit crass with your book description if it works. Present your book confidently, as you hope a publicity team would do if you were traditionally published. (Not all traditional publishers make an effort to help writers with promo, by the way. Just in case you are dreaming that they do.) In other words, it should look and sound exactly like something on the back of the kind of books you are in competition with in your genre.

Get your Amazon categories and keywords working for you. These are very important. When you self-publish, you can choose two categories where your books should be listed, and seven keywords for other elements of your story. Some keywords will get you into bestseller lists once your book begins to sell, and this can help readers 'discover' your book. Discoverability is absolutely fundamental to selling books on Amazon, which has gazillions of books on sale. Your book is left to drift on that vast ocean,and you need to find ways to draw attention to it. Not just in the first weeks or months of publication, but sometimes up to a year after publication. After that, your best bet for making sales is to publish another book.

Start to build a backlist. You need to build a readership and a brand identity as a writer, because branding your books will appeal strongly to readers. Readers like to know what to expect from a writer, just like you want to know what flavour crisps you're about to eat, in case it's Worcester Sauce and not good ol' Cheese 'n' Onion. That's always been a problem for me because I write so many different books under different names. And this being my debut thriller as Jane Holland meant I had no reassuring 'brand' to offer any would-be readers. Looking at my other books would show them only poetry. They had to take everything on trust.

So I polished up two other thrillerish books I had in the bottom drawer, and published them alongside GIRL NUMBER ONE. Hey presto, I had created an instant portfolio!

Now when people buy either of those other books, they see GIRL NUMBER ONE in the Also Bought strip, and vice versa. And that gives my debut title, I like to feel, more validity. Borrowed pedigree. Because it's no longer alone but part of a 'list'.

Keep belting them out to build your portfolio.

Get your price right. Unfortunately, the craze for free books has led to readers expecting something for nothing, or at least for as little as possible. While big names can still attract healthy sales with large price tags, most writers need to be modest with their expectations of wealth. So price your book appropriately for its genre, length and general market fit if you want to make strong sales. I had to drop my price from £1.99 to 99p to crack the Top 100, and while that was a large drop for me (only 35% royalty instead of 70%) the increase in sales volume has been worth it.


Finally, write a page-turning book that fits the market as well as bringing something new to it. To succeed in a mass market arena, a book that is not being championed by some external factor, like a book prize or the fact that its author is a celebrity, needs to be gripping above all else. I don't mean in a thriller sense, but simply in the sense that once you have started reading this book, you simply must finish it. That's what you need for lasting success. So write clear, consistent prose that will appeal to a broad swathe of readers and keep those cliffhangers coming. Otherwise you will not attract a mass readership who will buy all your books and - most importantly - trumpet your books to other people. If you're a more literary writer, that's fine but you can't expect to sell heavily unless you can win a prize or attract attention some other way; the readership for literary fiction is not broad enough.

Because the final element in selling books is to get other people to sell it for you. Past a certain sales point, the author ceases to perform a practical function in actual day-to-day sales, and that is when high visibility and readers take her/his place. The kind of readers every author wants, the lovely ones who connect on social media and say spontaneously to their friends, 'Listen, you MUST read this book!'

And if you think that sounds like a tall order, you're right. Which is why I'm already working on my next novel, suspicious that I'm going to wake up soon and discover it was all a dream ...

QUESTION: What makes you buy a book on Amazon? What makes you choose to pass on it? How can you apply your findings to your own promotional efforts?

Week Twenty-Six: Art and the Novelist

Arts and crafts. Two different areas of expertise linked by some common threads. And the definition of both is reasonably simple. Art is about talent and inspiration and individual choice. Craft is about skill and knowledge and experience. You can't have art without talent, but you can have craft without art. Yet both can contain elements of the other.

Painting a picture comes down to art. Hand-knitting a Christmas jumper is certainly craft. Thus far we are agreed, I suspect. Yet to paint well you need to have learned some technique first, which indicates craft, and not all jumpers are equal: some are more beautifully knitted and shaped than others, which suggests that art and talent have played a part. Again, not a huge stretch.

But move into the field of literature, and the terrain becomes boggier.

Poetry is an art as much as a craft, most people would probably agree. Poetry is about delicate, minute choices, and rhythm that is akin to music, and a highly individual view of the world.

But is writing a novel an art or a craft? Can writing any novel - from Booker Prize winners down to the latest potboiler - ever be seen in the same light as poetry?

OMG, this paragraph is going on FOREVER.

Is there more artistry and reliance on inspiration when putting down words in prose, one after the other, in the manner of a conveyor belt, than there is a sense of craft involved in the process, of skilled knowledge built on experience and talent?

The long haul nature of writing a novel tends it towards craft. As a whole product, it's too unwieldy to be something built out of the artistic impulse alone. Specialised skill and knowledge, not to mention discipline, are required throughout. In the same way, making a bronze statue is a craft as well as an art. Yet at a molecular level, at the language and sentence level of writing a novel, it could be argued that art plays as large a part as craft.

What that comes down to is choice. The choice of the artist. Blue here, but what kind of blue, and how much? Applied in what manner? Repeated where? Highlighted or echoed how?

In the same way as a painter with a brush, we select words to a particular end. To shock, to inform, to depict, to illustrate, to confuse ... And once chosen, we arrange them in an order that seems to reflect the needs of the story at that point. We repeat them for effect. Or oppose them with different words.

But how does it all END? I was sure I knew when I started, 357 pages ago ...

We stop and consider our sentences. We alternative short with long, simple with multi-clause, semi-colons with commas. Then we arrange them in paragraphs. Blunt and pithy here, descriptive and relaxed there. We develop ideas along with the paragraphs, rising and falling, inevitably returning to the same themes again and again.

We shape our story into chapters, ending with high points, providing the reader with low points too, present them with the abyss to make the heights more dizzying. We develop arcs throughout, shifting our characters from one incarnation to another, giving them foils, tripping them up with plot obstacles. We think about our people, we make them the focus of our attention, we constantly bring them and their relationships to the fore. And we keep the thread of our theme running throughout the novel like a name stamped in a stick of rock, hopefully becoming clearer and sharper with every bite.

Overall, this feels more like craft than art. Perhaps because writers can only learn by writing. By serving a rather prosaic apprenticeship of writing and being rejected, and of rewriting, and sweating over our novels like steel workers. Yet we also use the language of art to describe ourselves and our processes. We say blithely that language and grammar, punctuation and syntax, the artistry part of writing, the small details, these constitute our toolkit. The story itself is our "canvas". Yet if we are artists, we are rough, uncouth types, in blue overalls rather than smocks, using a chisel rather than a fine, camel hair brush. We hew story over long months, and all our most important choices seem to be blunt-edged and large-scale.

But here's the thing. 

We cannot see the shape of the novel while we're writing it. 

Not until we finish and step back.

While we're at the wordface, the work has to be done on faith, by touch alone, step by careful step, like someone groping their way across an unfamiliar room in the dark. During the actual writing, the final shape can only be felt, sensed rather than seen, like a spider's web in the writer's head.

So the best novelists write with one finger touched lightly to the nearest thread, listening for the almost imperceptible tremors that tell them how far they are from the centre and how close to the prey, keeping them invisibly connected to the whole.

That sounds more like art to me. And so the argument continues ...

My latest arts and crafts offering, on sale now at Amazon only.

QUESTION: Are novelists artists or crafts people, or a bit of both? And if you are a writer, how do you see the process? As artistry or craftswork?

Week Twenty-Five: Promoting Books, or, We Interrupt this blog for a THUNDERCLAP

UPDATE: July 2016

The new revised edition of GIRL NUMBER ONE is out August 9th 2016 with Thomas & Mercer, and I'm running a NEW Thunderclap Campaign to help promote it. 

Do support me by clicking the link below!

Girl Number One on THUNDERCLAP 

Forgive the theatrics. But it's all in a good cause. Honest.

As a writer, you may have heard of 'Thunderclap'. It is rapidly becoming THE new method of promoting books on social media. But what on earth is it? And how does it work?

Let me explain ...

You may have 100 followers on Twitter or 5000. Fair enough. You may even have a few thousand friends on Facebook. Great stuff. But using Thunderclap, you basically harness the combined social reach of 100 or more friends and followers, giving you a MASSIVE group to which you can promote your book.

You join up at Thunderclap and decide on your goal - 100 people tweeting a link to your book on Amazon along with a short promotional message is the method I went for - then start asking other people in your social media reach, i.e. your friends on Facebook, Twitter, Tumblr or LinkedIn, to "support" the campaign.

Supporting a campaign means visiting the Thunderclap site, agreeing to let them access your info on one or more social media accounts - just like when you access any app like Instagram that posts elsewhere for you - and clicking Support This Campaign.

You can choose which social media account you want to use for supporting it, then Thunderclap will post the other person's campaign tweet or post ONCE ONLY on a certain date at a certain pre-arranged time.

That's the THUNDERCLAP effect. One hundred people or more at once saying, 'Read this book!'across a range of widely differing social media accounts.

And for those who feel this will be an annoyance, I doubt it. Many of the people who are supporting my campaign do not particularly overlap in their friends with my own, so a hundred or so tweets or posts going out to several hundred thousand people is unlikely to cause much annoyance.

And it's FREE. No obligation to buy and no hidden cost to you. Just an agreement to let Thunderclap post my chosen tweet on your account come Monday October 19th.

But there's a catch ...

If you don't reach your chosen number of supporters - which is 100 for me - then it will not happen at all. The campaign will have failed, and no messages will go out anywhere.

To help boost my numbers, I joined the Thunderclap Campaigns Facebook group and agreed to reciprocate with other campaigns in return for votes. Without that help, I doubt I would have made my goal. Worth considering.

A large proportion of people who share your message asking for supporters WILL NOT support the Thunderclap campaign themselves, for whatever reason: some may dislike allowing access to their account even for a one-off tweet or share; some openly dislike book promotion in any form (a staggering number of these also believe it's possible for independent authors without publisher back-up to sell books without actually telling anyone about them, just by being nice and hoping people notice they are authors, LOL); others may not want the kind of book you've written to appear on their social media feed. I myself discreetly passed on reciprocating with some of the writers who backed my campaign, mainly because I did not want to seem to be supporting certain kinds of dodgy erotica. I felt bad about that, but staying 'on message' is important on social media.

UPDATE

After The Thunderclap

Following my Thunderclap on Monday at 5pm, when 117 people on social media reposted my message to a social reach of nearly 655K people, to check out GIRL NUMBER ONE on Amazon, at first nothing seemed to happen.

It was a little worrying.

Then slowly sales started rolling in late that evening, and the day finished at 100 copies sold at £1.99 during that 24-hour period. The borrowed pages read (via Kindle Unlimited) reached 14,000.

The ranking shot up 70 places to #150.

That was the Thunderclap effect and I was fairly pleased with it. It's now starting to subside a little, as one might expect. But you can help stop the slide by sharing this post, my book details, or buying the book itself in paperback or ebook.

Many thanks!

UPDATE ON THE UPDATE 

November 16th 2015

It is now almost ONE MONTH since the Thunderclap for Girl Number One.  

Today, the book is at #14 in the UK Kindle chart.

As far as I'm concerned, a well-organized Thunderclap campaign with strong follow-up promotional efforts on social media can reap huge rewards.

Overall, feedback and response have been very positive. One (male) writer on Twitter told me it was a mistake to do a Thunderclap as it would 'put people off the book' and was annoyed when I disagreed. I believe it's safe to say he was mistaken.

UPDATE ON THE UPDATE ON THE UPDATE

December 6th 2015

It is now a little short of two months since the Thunderclap.

 GIRL NUMBER ONE is #5 in the UK Kindle store

A few days ago it reached #3, my highest-ever ranking with any book.

Nuff said.

UPDATE:

GIRL NUMBER ONE 

reached #1 in the UK Kindle chart

mid-December 2015

and stayed there nearly a full week.

THANKS!!!

GIRL NUMBER on Amazon UK and on Amazon US.  

UPDATE: July 2016
The new revised edition of GIRL NUMBER ONE is out August 9th 2016 with Thomas & Mercer, and I'm running a NEW Thunderclap Campaign to help promote it. 

Do support me by clicking the link below!

Girl Number One on THUNDERCLAP

Week Twenty-Four: Writing My First Contemporary Thriller

Those who know me well will agree that I am a genre-hopper. I hop from one genre to another with scant regard for market positioning, or what publishers and retailers like to call 'author branding'. This is one explanation why, despite having written several dozen novels, I am not a star in any one genre. (I will leave the other possible explanations for you to guess at on your own.) But that does not mean I would not like to be!

About a year and a half ago, while I was still knee-deep in an historical fiction series, it was suggested to me by a senior editor that I should write a contemporary thriller. A crime novel, but not a police procedural. Being a rabid fan of Lee Child's Jack Reacher novels, I embraced the idea with enthusiasm and excitement. At last, a chance to show what I could achieve as a contemporary writer within a popular mass-market genre.

But of course it's also an over-crowded market, and the novel I produced over the next year did not appeal to the editor who first suggested it. It went through several laborious redrafts, then was sent out to other publishers. Nobody wanted it. The rejections differed as to detail but the overall message was the same. Like the three bears' porridge, it was too hot, too cold, too salty, too sweet etc. for the market.

The project was then handed back to me, with the suggestion that I should self-publish.

To say I was disappointed is grossly to understate the matter. It was a serious blow to my self-confidence as a writer, especially as I was by that stage out of contract with all my publishers. After some years in traditionally published historical fiction, that book represented my calling-card script as a contemporary writer. A calling-card that had been handed back to me by a disdainful majordomo, and the door slammed in my face.

After some time nursing my wounds - I wish I could say 'downing tequila on a desert island' but I'm not that cool - I sorted through all the rejections I had seen and picked out the main thrust of their issues. I worked out how I could rewrite the book to 'fix' it. One key change was making my main protagonist older. A simple enough change, on the face of it. But of course that involved rewriting every single page of the book, because in the process of recasting her character, her narrative voice had to change, to mature, to harden. Rather like me as a writer ...

I really wish I had not chosen to write this scary scene so late at night ...

The main differences I noted between writing GIRL NUMBER ONE (the title of my thriller) and my previous novels, mostly either historical fiction or romances, were as follows:

Pace - a contemporary thriller is fast and furious. It has to be, to deliver the requisite thrills and keep an easily distracted reader turning the page. So introspection and description take a back seat, and action comes to the fore. The verb becomes king here, the adjective and adverb have to be rooted out. Not 'I thought' or 'I saw' (I chose a first person narrator) but 'I did'. Dialogue can take the place of internal monologue, which means it has to work harder, to underline character, drop clues and turn the plot.

Tone - the narration of a contemporary thriller is terse, or at least that's how I prefer it. It's also highly self-aware. This is someone who observes everything around them, whether a trained or natural detective, constantly noticing, examining, deciphering, unravelling, understanding. And often without an excess of emotional response, as emotion tends to hamper that process. (Emotional response being the sine qua non of the romantic novel, I often found myself working at the opposite end of the narrative spectrum to my other books.)

Character - the characters in a contemporary thriller are not, in general, those you might encounter in other genres (though that rather depends on the writer). They have to be boldly drawn, sometimes even starkly and at speed, because a thriller is about action and reaction, rather than a leisurely character study. But the main protagonists also need qualities that others around them noticeably lack: massive intelligence, strength, resolve, courage, generosity, kindness, plus a few special skills. They must leap off the page without being caricatures, and linger in the reader's memory, not least because some of them may become suspects later.

Where the narrator is concerned, assuming that is your chief protagonist, we need the reader to care about that person deeply. Otherwise, there will be little reason to keep reading when he or she is put in danger. Such a character must be sympathetic and strongly-drawn enough to elicit an emotional response from the reader. By which I really mean, he or she must feel true.

Truth - a contemporary thriller should seem realistic, even more so than romantic or historical fiction, and the actions of its characters must be completely believable too, even when your plot is unlikely or even preposterous at times. So how to achieve this? In the same way as a sci-fi or fantasy novel, you have to anchor the world of your novel somewhere that feels very realistic, and therefore works to distract the reader from the unlikeliness of your plot.

In my case, I decided to follow the well-worn advice, write what you know, and achieve narrative truth that way. So I based the world of my debut thriller on the Cornish village in which I was actually living at the time of writing. I was then able to describe, with absolute accuracy and consistency, the village layout and its surrounding area, the views, the flowers in bloom at each season, the likely weather, the very feel of the air ... A bit of a cheat, perhaps, but I wanted to nail that 'truth' element of the thriller first-time-out.

Did I manage to nail it though?

The proof of the thriller is in the reading, and I hope you will give mine a shot. You can find a free sample or buy GIRL NUMBER ONE on Amazon. Digital only at the moment, with paperback POD to follow.

GIRL NUMBER ONE Amazon US

GIRL NUMBER ONE Amazon UK

UPDATE: GIRL NUMBER ONE is currently at #3 in the UK Kindle Store (as of December 3rd 2015)