Week Forty-One: When the Going Gets Tough, the Tough Self-Publish

I have a new book out.

It's a thriller: ALL YOUR SECRETS.

Much like my other thrillers, this is a full-length psychological thriller, with a twisty page-turning plot and a strong local atmosphere.

But unlike my other thrillers, this novel is self-published.

Why?

ALL YOUR SECRETS (UK Amazon)

Apparently the setting wasn't what my publisher wanted. My other two thrillers were set in Cornwall. They wanted a thriller set in London. This new book is set in the gorgeous South of France, a place I have visited many times and with which I have a natural affinity.

Last summer, I submitted two synopses and a 25,000 word sample of my South of France thriller to my publisher. Following a miscommunication of some kind, I mistakenly thought my editor was excited by the sample I'd sent and was planning to acquire the book.

Some months passed while I knuckled down and finished the book before my contract arrived. (Which is something many full-time writers end up doing, working on a book before the contract arrives.) I loved every minute of it though; it was a delightfully tactile, sensual book to write, and deeply sinister too.

In December, a few thousand words shy of finishing ALL YOUR SECRETS, I asked again about the contract. It was only at this point that I discovered my publisher did not want the book.

However, I received a contract for the other synopsis. The book I had not written. With only 8 weeks in which to write it, apparently.

I did the only thing I could.

I wrote the new book. And I did it within the required 8 weeks. It's currently at copyedit stage and will be published in January 2018.

Bizarrely, this is not unusual in publishing. It's the kind of thing that happens to writers all the time. Talented writers. Hard-working writers. Established writers. Full-time writers with bills to pay and no other way to pay them but through their own skill with a keyboard.

Most established writers can tell publishing stories to make your toes curl. Trilogies that flop and are abandoned as a lost cause, leaving one or even two books unpublished. Novels that are commissioned in conversation - like my own bestselling thriller, GIRL NUMBER ONE - and then rejected later, leaving a writer stuck with a book written to a very specific brief that they now need to sell elsewhere. Not always easy.

In the same vein, I was once tipped the wink at an editor-author coffee meeting that my latest outline wouldn't be acquired unless I converted the setting to Faeryland, because 'we're desperate for those'. I wrote 50K of the blasted thing before the editor was made redundant. Needless to say, the remaining editors were politely baffled by the Faeryland setting, and my agent was less than impressed too. I never did finish that one. Though maybe one day ...

So two years after I was forced to self-publish GIRL NUMBER ONE (a book rejected by over a dozen publishers, mind you, which subsequently sold 50,000 copies in a few months as a self-published title, hitting #1 in the UK Kindle Chart), I found myself with yet another unwanted novel on my hands.

You'd think I'd have learned my lesson by now. But hope springs eternal!

This time, I was not contractually permitted to offer it to another publisher - not under the name Jane Holland, at any rate, which has become my 'thriller' name.

However, I was given permission to self-publish ALL YOUR SECRETS.

When the going gets tough in this industry, the tough often end up having to self-publish. Not the most ideal situation, especially when a book has been written with a rather different arena in mind. But I have three children to feed and clothe, and this book took about 4-5 months to write and edit - an expensive time investment for me - so heigh-ho, self-publishing it was.

I proofed the book, made a cover, wrote a blurb, and started telling the poor, long-suffering souls on Twitter that my book was about to go live.

I had a pleasing number of pre-order sales. Those are my fans, and I thank them wholeheartedly for sticking with me!

Then it came out.

A self-published novel that isn't priced at 99p - instead, it's a modest £1.99 - is not the easiest thing in the world to persuade random punters to buy. Nor do I have the surprise of writing in a new genre to help me, as I did with GIRL NUMBER ONE.

So any sales you can waft my way will be hugely appreciated. This book has been written with all my skill and knowledge behind it, the experience of writing several dozen novels, and I feel certain many thriller-reading people will find pleasure in it.

I thank you all in advance for any retweets or Facebook shares or reviews or other promotional help you can offer this new and highly atmospheric book-baby of mine ... The blurb follows.

Thank you!

Jane x

ALL YOUR SECRETS (Amazon UK)

What happens when love is perfect? Too perfect?

When her glamorous cousin Emily drowns, Caitlin flies to the South of France for her funeral, full of bitter-sweet nostalgia for the summer they spent there as wild teenagers. Her aunt Tamsin, once a film star, now suffering from dementia, invites Caitlin to stay at her chateau high above the beach at Cap d'Antibes.

Suddenly the gorgeous, charming Robin is back in touch, son of a Hollywood film producer. 

Tamsin warns her to stay away from him, but Caitlin can't resist her teenage crush. Soon the pair are falling madly, deeply in love ... all over again.

But something doesn’t feel right. What was Robin’s relationship with her beautiful cousin? And what is her aunt trying so desperately to conceal? The chateau on the Cap may be beautiful, but it hides dark secrets.

Was Emily's death an accident? Or could it have been murder?

-- ALL YOUR SECRETS is an atmospheric psychological thriller that simmers with tension and will keep you guessing, from the bestselling author of GIRL NUMBER ONE and LOCK THE DOOR.