Week Forty-Three: To Blog Tour or Not to Blog Tour?

A book blog tour is when a writer promotes a book at a different blog every day for a set number of days, often during a crucial time in the life of their book, typically publication week or month.

I've had various book blog tours in the past, always organised by my publishers around publication week, and though I'm sure they helped get my name out there a bit more, I don't recall any massive sales boost during the tours or in the immediate aftermath. They are lovely for the ego, but can take a great deal of energy to prepare for - all those blessed blog posts and endless Q&A's that steal time away from actual writing - and it can become very repetitive, going on Twitter or Facebook each day to point people towards the latest blog stop.

Blog stops can involve some fun and interesting posts, it's true. But also they may result in some same-old, same-old posts, or a few less than exciting questions, like 'What is your favourite colour?' or even, 'Where do you get your ideas from?' (See this post for more about that old chestnut!)

So if, a few months ago, you had asked me if a book blog tour was worth the expense and hassle, I would probably have murmured, 'Unlikely, no.' But very quietly, as I know many people - publishers, in particular, and book bloggers, in general - put great store by such promotional tools, and rejecting that opinion can make you look like a Difficult Author.

However, something happened last month that has drastically changed my attitude to blog tours. Possibly forever.

My latest psychological thriller, FORGET HER NAME, came out with Thomas & Mercer.

FORGET HER NAME, UK AMAZON

To celebrate this event, and in the hope of reaching a wider US readership than I've enjoyed so far with my psychological thrillers, I decided late last year to pay for a blog tour.

It felt like a gamble. A real shot in the dark. But for several years I had been online friends with a lovely blogger called Rachel Gilbey, whose enduring love for my romcoms (written as Beth Good) had made me love her in return and got me to the sweet spot where I was pretty much inclined to trust her with anything. So when she started running blog tours, under the fun name Rachel's Random Resources, I became interested in the idea of asking her to run a tour for me. But being a busy person, I kept putting it off. Until FORGET HER NAME was nearly due out, and I thought, what the hell, and sent Rachel an email ...

Rachel is a total star. And a hard-working star at that. She asked me for a few basic details about the book, and some jpgs of me and the cover etc, and charged me an extremely reasonable fee. She did everything else at that stage. She asked around her blogger friend contacts, and got together a group of bloggers interested in my book and willing to take part. She sorted out dates for each blog stop, and made a poster for the blog tour. She also sent me a list of blog posts I would need to write - about nine in total - sorted out review copies for everyone, and which blogs would carry reviews or just straight promo for the title.

And for some weeks, that was it. I forgot about it. No sweat, no worries. I just cracked on with writing my next book. Until the deadline for my blog posts approached, and I had to sit down and write them.

That was quite hard work. But nothing comes of nothing, so I did my best to make all the blog posts lively and informative and strongly differentiated from each other. I sent the posts to Rachel, and she liaised with the bloggers on my behalf, and again, that was it. I just sat back and waited for publication day. No hassle!

Publication Day dawned. There were three blog stops on that day, all promoting FORGET HER NAME, and it was the same every day for the next fortnight. (Rachel very kindly allowed me a longer tour than most, as so many bloggers were keen to be involved, which was nice.) All I had to do was retweet bloggers' tweets and occasionally mention the tour myself ... Though I'm sure I could have got away with not even doing that. Except I was enjoying the process too much to take a back seat.

Rachel's Random Resources blog tour was the only promotion I had for the book. But it worked. Boy, did it work!

FORGET HER NAME rose steeply into the UK Kindle Top 100 almost immediately. Later it reached the Top 40. It rose into the top 2000 on Kindle US, higher than any other of my books previously, except for a couple of one-day Bookbub promotion spikes organised by my publisher. The first month sales figures blew me away. And my publisher was pretty pleased too.

But it didn't stop there. Although FORGET HER NAME has since settled into a nice position just above the UK Top 100, its stablemate LOCK THE DOOR, my previous thriller from 2017, has shot past it into the Top 100. In fact, at the time of writing this post, LOCK THE DOOR is at number 14 in the UK.

LOCK THE DOOR at #14 overall, and #2 in Women's Fiction, 26th Feb 2018

Although other factors may be at play here, including a price reduction to £1 by my publisher, I also attribute that massive success to Rachel's blog tour. Especially since I've been able to promote my books using some of the lovely quotes from bloggers that you can see in this post! (Which Rachel also organised for me, another of the useful services she offers to save busy writers time during promotions.)

So the blog tour was a catalyst for the success of my backlist thrillers, which are now all selling strongly after a few lacklustre months. And I don't think any of that would have happened if I had not reached out to Rachel and booked a blog tour with her excellent service. Running a launch tour with Rachel's Random Resources is the best thing I could have done for my book, and has made the publication of FORGET HER NAME a resounding, spectacular success.

Thank you from the bottom of my heart, Rachel, and ... I'll be back!!

And if you are a writer considering the expense and hassle of a blog tour, I would certainly recommend taking the plunge if you have a book which might respond to that kind of promotion.

Yes, it costs. But not a massive amount. Not given the possible success you could have. (Unless you have to pay for review copies or a Netgalley presence.) And yes, it's hard work when you have to write blog posts for the tour. But you can ask for a tour without author-contributed posts, or just write a few and request reviews or promo for the rest. And I can testify to the fact that it is wonderful to see bloggers' reviews going up on Amazon, Goodreads and Netgalley within days of your book's publication ... There is no guarantee that bloggers will give you the thumbs-up, of course. That's the risk you take when giving out free copies in large numbers. But I was lucky and most seemed to enjoy my book!

Getting the word out on your new book, or a backlist of books, is always difficult. But when you can hand over some of that work - if not the bulk of it! - to another person, especially someone as friendly and efficient and gifted at working with others as Rachel Gilbey, then you should find launch week a little less tiring than usual.

Not to mention the chance of it being mind-blowingly successful!

You can find Rachel's blog tour website here: Rachel's Random Resources.

FORGET HER NAME UK

FORGET HER NAME US

Week Thirty-Six: Blogging A Novel Live

So Nanowrimo has finished for another year, and some people will have novels to edit, others will still be finishing, some may even have published their Nano novels already and be promoting them.

I am still finishing my Nanowrimo project, which is an ongoing thriller. Now about 10K words shy of the finishing line, plus edits and checks.

Hopefully that means it will be all ready for my agent to see in another week or so, since I'm the sort who sweeps assiduously behind me as I go along, making post-novel edits a fairly short and painless process. (Until editorial suggestions come in, that is!)

Meanwhile, I have also been doing something very new and a little scary.

DUNE, by Frank Herbert. A superb science fiction novel that was deeply influential on me as a young writer ... and also happens to feature tons of sand. Just like, ahem, Chapter One of my own first sci fi novel, THE CELL.

For the past six weeks, I have been 'blogging a novel'.

Basically, this means publishing one segment per week at roughly the same time. And because I only had just over two thousand words written when I started, it also means I've been writing it on the hoof and publishing straightaway.

An alarming prospect for a perfectionist like me!

You can find the blog here. The working title for this novel is, THE CELL. And it is clearly now a science fiction novel.

I wasn't sure at the outset if it would be science fiction. I knew it would be experimental in some way. But it's now clearly sci fi.

The first few thousand words of THE CELL are based on an uber-short story of the same name that I wrote for a 2012 Salt Publishing anthology called Stories To Read Aloud.

It's basically a character piece that I massively enjoyed writing, and I wanted to give that very rich character her own novel-length story. But I couldn't continue in the same vein for a whole novel, or didn't want to, as it was set in the world of a third century female Christian hermit living alone for years in the Egyptian desert!

The only way I could think of to turn her story into a likely commercial novel was to have a present-day character narrating alongside her with some link to the past. Slipstream, in other words. Maybe a researcher or a modern-day hermit of some kind. Which was an interesting idea, but not a story I felt compelled to tell. Hence not moving forward with that.

So five years down the line of turning this issue over in my head, I went to a talk by Catherine Fox at the RNA Conference, who discussed blogging her novels online, and how the whole process worked.

So I decided to do it myself the same way, and have started to blog the novel in weekly instalments, hoping this would force me to make a decision. And of course it did. By the third instalment, I knew what I wanted to do, and that was to write a science fiction novel. Which was, of course, startlingly different from my opening with a desert hermit ...

But I hope I've managed to make this shift in a convincing and gripping way. You decide!

Read Chapter One here.

What is it they say ... ? When in doubt, have someone walk through the door with a gun. In this case (hurriedly checks genre of novel), a ray-gun.

As far as blogging a novel goes, it's an odd situation. I am trying to publish each new 1-2 thousand word segment, which I'm loosely calling a chapter, at the weekend. So far on a Saturday morning, but that's likely to change as the weeks go on, and I get more stressed or stuck etc.

Catherine Fox said she felt two thousand words was a good length for a post, but I wasn't sure I could commit to two thousand words a week, every week, for over a year, when I have so many other books on the go. So I have opted for one thousand minimum. (Though one chapter so far has been over twice that amount, so it's pretty variable.)

Late in the week, I start thinking about what I'm going to write, and usually sit down to write the 'chapter' on a Thursday or Friday. I have to check back first, and again during the writing, to ensure good continuity in terms of tone as well as action. I try to begin and end each 'chapter' in a suitably gripping manner, to compel readers to continue reading or - if they're new to the story - to want to glance back at earlier chapters and find out what else has happened. At the moment I have two very different narrators, but may include other voices, I'm not sure.

And not being sure what's ahead is part of the fun, and the experience, of blogging a novel once a week, from scratch. When you publish a novel, it's usually been written, edited, checked, thought about almost to death, before the reader even sees the cover. When you blog a novel live, while it's still being written, everything about the usually hidden and mysterious process of constructing a novel becomes transparent and makeshift, even a little rough around the edges.

There may be changes made further down the line. Mistakes, perhaps! Wrong turns and glaring errors. I don't know.

Good grief, I have NO IDEA what happens next ... and this instalment is due out in two hours!

Of course, you could blog a novel that's already completed. But I'm not sure what the point would be. For me, this is a relatively painless way of getting a novel written that might otherwise never be given the time. And making it public like this also ensures I'm more likely to continue, as it could prove embarrassing if I give up and stop halfway.

To recap, blogging a novel as you write it is an interesting thing to do if you can spare a few hours a week, and have a project that's unlikely to be commercial. Because, let's face it, you should probably save commercial projects for selling to a publishing house or self-publishing when complete.  

The Cell is non-commercial at the moment, and an added bonus is that it may save me from the weight of current workloads by providing an escape once a week into this other, slightly crazy fictional world. And although I anticipate taking a good year, maybe a year and a half, to complete the full novel, it's worth the attempt, if only to see how long I can stick at it.

So far, the biggest problems of blogging a novel are twofold.

One, getting back into the main novel I'm working on - a thriller, currently - after spending maybe half a day fiddling with a sci fi chapter.

And two, getting people to read it. I think last week's instalment has only been read by two people. Whoever you are, thank you.

So please, do read it, make me feel better ... Here's Chapter One again.

Early days yet, granted, but I'm open to comments under the blog, and even suggestions on the story or the process. Not saying I'll incorporate suggestions, but I might do! And it's part of the nature of blogging a novel that there's a faint whiff of collaboration with the unseen reader. You are making public what is still being written, and on the hoof too, in a journalistic manner, and so are open to influence, even if only subliminal.

Which is a fun concept!

The Cell: coming weekly to a blog near you over the next 12 months or so.

Please, read, comment, share ... join in!